Marketing is an essential part of running a successful online business. It’s also a lot of fun. However, it can be hard to get started if you’re new to marketing.
If you want to learn how to market your product effectively, then you’ve come to the right place. In this article, I’m going to give you 7 Simple Steps that will help you market your product successfully.
1. Create A Good Website
This is the foundation of your marketing campaign, so you need to make sure it’s good before anything else can happen. It doesn’t have to be perfect, but if you don’t do this first then all other efforts will fail. So what does a good website look like? Well that depends on who you are and what kind of business you’re in. But generally speaking, you want something with clean lines, easy navigation and an overall user experience that’s enjoyable. You also want to include contact information at least once somewhere on every page. If people have questions or feedback about your product they’ll expect to find answers by contacting you. And lastly, you should always strive for search engine optimization – which means making sure any content on your site gets indexed quickly by Google. The more pages Google finds when someone searches for your products/services, the higher chance there is that potential customers will click through from their search results into your site.
2. Start Building An Email List
Once you’ve got a great looking website up and running, now comes the fun part – getting traffic! There are many ways to drive targeted free organic traffic to your website and one way is via building an opt-in list using lead magnets such as ebooks, guides and webinars. When visitors signup to receive these types of emails, often times they provide their name and email address. These two pieces of data become incredibly valuable resources for future marketing campaigns. Using tools like MailChimp, Constant Contact and ConvertKit allows you to create high converting landing pages where users enter their names and email addresses without feeling too salesy. Then over time those leads get nurtured until they eventually turn into paying clients.
3. Use Social Media Marketing:
Nowadays social media has taken off worldwide and its influence cannot be ignored. With Facebook alone having 1.79 billion monthly active users, Twitter with 845 million monthly active users and Instagram boasting 800 million daily active users, its no wonder why businesses are taking notice. According to Hubspot, social media channels generate approximately 42% of total online interactions while traditional advertising only accounts for 27%. By integrating social media marketing strategies into your digital marketing plan, not only do you gain exposure to new audiences but you also increase brand awareness among current followers. Not only that but studies show that consumers trust brands that actively engage with their audience compared to those that merely advertise. For example, 92 percent of marketers say customer reviews motivate purchase decisions, according to research published by Capterra. That’s why incorporating testimonials and case studies throughout your blog posts helps build trust with your target market. Additionally, sharing images of yourself interacting with real life customers builds trust faster than written text ever could.
4.) Identify The Target Audience –
This is very important because without knowing where you’re going, how will you get there? When identifying your market, look beyond demographics such as age, gender, income level, etc. Instead, try to identify specific groups within your demographic that share common interests. It may also help to break your market into smaller segments based on location, lifestyle preferences, hobbies, occupation, education levels, etc.
5.) Define & Describe Your Offer
Now that you’ve identified your target audience, define and describe your offer so potential customers know why they should buy from you instead of someone else. Use words like “better quality, better price, more features, faster delivery, greater convenience, etc.” Don’t forget to mention benefits that apply specifically to your industry and competitors.
6.) Promote Your Product
Product promotion is important for two reasons. First, it helps you to get the word out about your product. This means that local businesses, friends, family, and other potential customers will know that you have an exciting new product to sell. Second, it helps you to get people interested in your product, to get them excited about your brand. If you are not promoting your product, you are not drawing attention to it. If you are not drawing attention to your product, you are not getting people to talk about it or to buy it.
7.) Leverage the Power of Influencer Marketing
Influencer marketing is becoming more and more popular, especially in the marketing of products. It is also called “influencer marketing” because it involves an influencer to promote the product.
Influencer marketing is the process of identifying high-quality, credible influencers with large followings, who will promote your product, service, or brand. Influencers are people who are highly influential with respect to the desire of the customer (or potential customer). For instance, if you are promoting a new software program, then an influencer could be an established blogger who writes about that subject regularly. If you are promoting a new DVD release, then an influencer could be an actor who is picked up by the media regularly because of their special brand of talent. The goal of influencer marketing is to associate your product with a trusted, well-known source.